Web Development Services
At Still Waters Software, our goal is to bring the web technology to your organization,
in whatever form that might take. We offer a broad range of web design and
development services, all geared to help you achieve your goals.
We believe that a high quality website hinges on the relationship we
build during the design process - it forms the basis of our partnership
and the work on your behalf.
We use a collaborative design process to understand
all the elements of your site's layout, and capabilities, and to help
us understand the logical flow your visitors experience.
The focus of SEO is to get the web site listed in the free
search engine listings with the highest possible ranking.
This largely reduces to a continual process of selecting and
refining the right keywords to improve the rankings.
This comes from a three-step process:
Taking a more direct approach than the organic Search Engine Optimization
approach, Web advertising, often called Search Engine Marketing (or Paid Placement)
is an advertising model used with search
engines, on advertising networks, and on content websites/blogs, where
there's some payment to the search engine organizations to gain
greater visibility.
The major advantage of using paid placement or
pay per click marketing is how quickly you can get results, sometimes as quickly
as next day results.
Finding a business that can
host
your website can be a daunting task. There is a significant
number of issues to consider, to name a few:
- Site storage needs
- bandwidth and transfer capacity
- mailbox accessibility
- server side software availability (databases, scripting languages, etc.)
In addition to the capabilities that might be required of your site itself, there is
also the range of issues surrounding the stability of the site, the response time in
the event of a failure, technical support availability, etc.. And, of course, there's
price.
At Still Waters Software, we work with you to navigate these waters. As part of our site design
discussions, we'll go through the hosting needs to develop an understanding of how your
site's capabilities might translate to greater or lesser capabilities of the hosting
service. We will then work with you to set up the service, your domain name and
the other logistics to create the comprehensive package that will be your site.
For some organizations, either lack of time, resources, or a limited skill level with web
technology, creates a situation where some or all of the regular website upkeep is outsourced.
In many cases, the more common content/maintenance tasks can be incorporated into one or
more specialized administration pages - an administration micro-site.
With an Administration micro-site, typical site maintenance tasks can be made available
to an organizational representative, enabling activities such as:
The key to implementing a successful online marketing campaign is being able to
track and use website traffic information to your advantage; understanding how
your visitors are using your website and which online campaigns
are most effective.
Web Analytics and
statistics provide the ability to reveal trends - by looking for patterns in
user engagement you can find out why some pages are stickier than others. With
most analytics programs you have the ability to delve deeper into how traffic
arrived, how much time they spent on a page and if they ventured further into
other related topics of the site or quite frankly got bored and moved on.
Some other useful statistics include:
- Site Navigation/Usability (including "Visitor Path"
- Search Engine Performance Metrics
- Internal Site Maintenance (bandwidth/link checking)
- Entry/Exit tracking
In the end, the statistics and your action based on the information can lead
enhancing your visitors experience and ultimately encouraging them to act on
your value proposition.
There is a large number of site statistics services available, from
rudimentary to robust, free and otherwise. At Still Waters Software, we will work
with you to develop what works best for your site and your
online goals.