Feeds and RSS

In this new Web age, keeping visitors in sync with news headlines, blog entries, and pod casts is done with the help of newsfeeds; with the added benefit of creating higher value in your website.    RSS and Atom have become a convention in web development for aggregating and publishing frequently updated information.

The prime purpose of these feeds is as a content delivery channel for communicating with subscribers, customers, prospects and partners which, in turn, gets your content delivered and provides you with multiple new content delivery and business development opportunities.

	The RSS Logo

RSS is a promotional/visibility tool that can increase your traffic by improving your search engine rankings, generating traffic from new RSS specific sites and getting your content published on other sites. Each of these activities brings new visitors to your site, which are now ready to be converted in to new subscribers with which you can communicate (via RSS and/or e-mail) on the long-term. In addition, the improved visibility enforces your brand and generates more credibility for your organization.

As a publisher, the goal is to better satisfy the needs of your visitors, establish yourself as a key content source in your industry and make your visitors come back more often. Providing access to additional information is one of the elements to make this possible. Use RSS to syndicate content from other websites and, as an upgrade to target their most focused content needs, create RSS radars for your key phrases.