Web Advertising

Taking a more direct approach than the organic Search Engine Optimization approach, Web advertising, often called Search Engine Marketing (or Paid Placement) is an advertising model used with search engines, on advertising networks, and on content websites/blogs, where there's some payment to the search engine organizations to gain greater visibility.

The major benefit of using paid placement or pay per click marketing is the speed at which you can get results, sometimes as quickly as next day results.

As with SEO, the basic process is similar:

• keyword analysis and alignment with your business/organization
• advertisement copy writing and deployment with the search engines, including alignment of specific ads with specific site pages, and
• measure and improve

Paid Inclusion is a search engine marketing method in itself, but also a tool of search engine optimization, since experts and firms can test out different approaches to improving ranking, and see near-immediate results. Knowledge gained this way can be used to optimize other web pages, without paying the search engine company.

When a user types a keyword query matching the advertiser's keyword list, or views a page with relevant content, the advertiser's ad may be shown. These ads are called a "Sponsored link" or "sponsored ads" and appear next to or above the "natural" or organic results on search engine results pages, or anywhere a webmaster/blogger chooses on a content page.

We can work with you through a range of options, from the simple to the involved. We will design a custom SEM plan to meet your budget and your needs. For clients with strict budgets, we can work in a consulting role where we advise you on the plan and you perform the legwork. For busy site owners who prefer a hands off approach, we can take care of everything.