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Statistics and Analytics

The key to implementing a successful online marketing campaign is being able to track and use website traffic information to your advantage; understanding how your visitors are using your website and which online campaigns are most effective.

Web Analytics and statistics provide the ability to reveal trends - by looking for patterns in user engagement you can find out why some pages are stickier than others. With most analytics programs you have the ability to delve deeper into how traffic arrived, how much time they spent on a page and if they ventured further into other related topics of the site or quite frankly got bored and moved on.

Some other useful statistics include:

  • Site Navigation/Usability (including "Visitor Path"
  • Search Engine Performance Metrics
  • Internal Site Maintenance (bandwidth/link checking)
  • Entry/Exit tracking

In the end, the statistics and your action based on the information can lead enhancing your visitors experience and ultimately encouraging them to act on your value proposition.

There is a large number of site statistics services available, from rudimentary to robust, free and otherwise. At Still Waters Software, we will work with you to develop what works best for your site and your online goals.
Still Waters Software - Metrowest and Outer Cape Cod, MA 617-480-5067 - Offering web design, development and custom software development services to small and medium sized businesses and non-profit organizations in Boston, Boston Metrowest, Outer Cape Cod and other communities in other New England regions including Rhode Island, Connecticut, and Eastern Long Island. Featured in the National Website Design Directory and a Hopkinton web design company in Massachusetts web design company directory at Finders - US web designers directory
Bringing service to towns including Natick, Framingham, Wellesley, Weston, Wayland, Newton, Westborough, Southborough, Hopkinton, Holliston, Milford, Upton, Shrewsbury, Worcester, Eastham, Chatham, Orleans, Truro, Wellfleet, Provincetown, Peconic, Cutchogue, Mattituck, Southold, Greenport, Marion, Orient, Jamesport, Aquabogue.