Search Engines
Traffic to your site is largely based on how easily your audience
can find your site. Because over 80% of internet users use
search
engines to find products, services and information, it is imperative
to consider how to leverage the search engines as part of a
Search
Engine Marketing plan.
Search Engine Optimization
The focus of SEO is to get the web site listed in the free
search engine listings with the highest possible ranking.
This largely reduces to a continual process of selecting and
refining the right keywords to improve the rankings.
This comes from a three-step process:
- Step 1 - Keyword Research & Industry Analysis
Analyze both your site, your organizational material to develop an
optimal set of keywords. Coupled with this is a similar analysis
of others in your same market for market commonality.
- Step 2 - Manual Website Optimization
Search Engines work largely on the basis of keyword and keyword phrase
appearances. With the keywords for your organization and your market, your
site can be developed/modified to ensure these words have appropropriate
placement for the search engines. Your site can also be constructed
(functionally and navigationally) to make the website more search
engine friendly. This may also include modifying or creating new content
that includes the identified keywords and keyword phrases.
- Step 3 - Monitor and Measure Ranking Results
As with any process, it is important to measure results. We can
create detailed reports that measure the websites page ranking per
keyword. This is the best way to measure the performance of the
search engine optimization services and to enable us to make any
adjustments as needed.
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